TIA PRUITT
TIA PRUITT
Turning Data into Strategies
Turning Data into Strategies

TOOLS I USE





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Schools Supported with Data
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Years of Experience
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Increase in Enrollment
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Increase in Sales
PROJECTS
PROFESSIONAL EXPERIENCE
Senior Data Analyst
Built and maintained reporting pipelines integrating Salesforce and internal systems to support analytics across 125+ schools.
Developed Power BI and Looker Studio dashboards used by leadership to monitor KPIs and sustain program operations despite funding reductions.
Identified data-driven strategies that maintained and optimized program participation during budget cuts, contributing to a 27% increase in enrollment.
Performed advanced SQL analysis on large datasets to uncover trends, validate data quality, and support forecasting efforts.
Partnered with 7 cross-functional teams on ETL workflows, contributing to data schema design, transformation logic, and downstream reporting requirements.
Led end-to-end data initiatives as the primary analytics lead, establishing data validation, governance practices, and standardized reporting pipelines to deliver reliable, scalable insights to district leadership.
Partnered with stakeholders to translate business needs into scalable data solutions and reporting frameworks.
Led onboarding and analytics training for over 100 school coordinators, administrators, and district leaders, increasing data literacy and adoption of self-service tools.
Data Strategy
Business Intelligence
Data Governance

Senior Data Analyst
Built and maintained reporting pipelines integrating Salesforce and internal systems to support analytics across 125+ schools.
Developed Power BI and Looker Studio dashboards used by leadership to monitor KPIs and sustain program operations despite funding reductions.
Identified data-driven strategies that maintained and optimized program participation during budget cuts, contributing to a 27% increase in enrollment.
Performed advanced SQL analysis on large datasets to uncover trends, validate data quality, and support forecasting efforts.
Partnered with 7 cross-functional teams on ETL workflows, contributing to data schema design, transformation logic, and downstream reporting requirements.
Led end-to-end data initiatives as the primary analytics lead, establishing data validation, governance practices, and standardized reporting pipelines to deliver reliable, scalable insights to district leadership.
Partnered with stakeholders to translate business needs into scalable data solutions and reporting frameworks.
Led onboarding and analytics training for over 100 school coordinators, administrators, and district leaders, increasing data literacy and adoption of self-service tools.
Data Strategy
Business Intelligence
Data Governance

Marketing Data Strategist
Analyzed marketing and social data (HubSpot, Meta Insights, Google Analytics) to identify engagement patterns and optimize content performance.
Built dashboards to track acquisition, retention, and content effectiveness across TikTok and Instagram.
Conducted A/B testing on content formats, hooks, and messaging to improve engagement and audience retention by 33%.
Leveraged AI tools (Claude, Codex) to support data analysis, query generation, and workflow efficiency.
Translated behavioral data into actionable insights to inform content strategy and drive audience growth.
Growth Strategy
Marketing Analytics
Audience Insights

Marketing Data Strategist
Analyzed marketing and social data (HubSpot, Meta Insights, Google Analytics) to identify engagement patterns and optimize content performance.
Built dashboards to track acquisition, retention, and content effectiveness across TikTok and Instagram.
Conducted A/B testing on content formats, hooks, and messaging to improve engagement and audience retention by 33%.
Leveraged AI tools (Claude, Codex) to support data analysis, query generation, and workflow efficiency.
Translated behavioral data into actionable insights to inform content strategy and drive audience growth.
Growth Strategy
Marketing Analytics
Audience Insights

Owner
Built and operated an e-commerce brand, leveraging analytics to inform product development, marketing, and customer strategy.
Developed dashboards to track sales performance and customer behavior, contributing to a 43% increase in average order value.
Implemented data workflows to support forecasting, reporting, and operational decision-making.
Mentored 5 aspiring entrepreneurs in brand strategy, analytics, and operational planning, strengthening their data-driven decision-making capabilities.
Business Strategy
E-Commerce Analytics
Customer Insights

Owner
Built and operated an e-commerce brand, leveraging analytics to inform product development, marketing, and customer strategy.
Developed dashboards to track sales performance and customer behavior, contributing to a 43% increase in average order value.
Implemented data workflows to support forecasting, reporting, and operational decision-making.
Mentored 5 aspiring entrepreneurs in brand strategy, analytics, and operational planning, strengthening their data-driven decision-making capabilities.
Business Strategy
E-Commerce Analytics
Customer Insights

Intake Specialist
Improved enrollment and job placement outcomes by 30% through data-informed outreach strategies and streamlined onboarding processes.
Analyzed participant needs and labor market trends to advise recruitment strategies aligned to program demand.
Contact Tracer Supervisor
Managed and coached a remote team of 14 using Zoom, Microsoft Teams, Salesforce, and HubSpot to achieve performance targets and meet project deadlines.
Oversaw systematic data collection and entry into centralized databases to ensure accurate reporting for public health initiatives.
Led cross-department projects for the Chicago Department of Public Health, supporting timely delivery of operational objectives.
Program Strategy
Workforce Analytics
Outreach

Intake Specialist
Improved enrollment and job placement outcomes by 30% through data-informed outreach strategies and streamlined onboarding processes.
Analyzed participant needs and labor market trends to advise recruitment strategies aligned to program demand.
Contact Tracer Supervisor
Managed and coached a remote team of 14 using Zoom, Microsoft Teams, Salesforce, and HubSpot to achieve performance targets and meet project deadlines.
Oversaw systematic data collection and entry into centralized databases to ensure accurate reporting for public health initiatives.
Led cross-department projects for the Chicago Department of Public Health, supporting timely delivery of operational objectives.
Program Strategy
Workforce Analytics
Outreach













