• TIA PRUITT

  • TIA PRUITT

  • Turning Data into Strategies

  • Turning Data into Strategies

TOOLS I USE

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Schools Supported with Data

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Years of Experience

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Increase in Enrollment

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Increase in Sales

PROFESSIONAL EXPERIENCE

Senior Data Analyst

  • Built and maintained reporting pipelines integrating Salesforce and internal systems to support analytics across 125+ schools.

  • Developed Power BI and Looker Studio dashboards used by leadership to monitor KPIs and sustain program operations despite funding reductions.

  • Identified data-driven strategies that maintained and optimized program participation during budget cuts, contributing to a 27% increase in enrollment.

  • Performed advanced SQL analysis on large datasets to uncover trends, validate data quality, and support forecasting efforts.

  • Partnered with 7 cross-functional teams on ETL workflows, contributing to data schema design, transformation logic, and downstream reporting requirements.

  • Led end-to-end data initiatives as the primary analytics lead, establishing data validation, governance practices, and standardized reporting pipelines to deliver reliable, scalable insights to district leadership.

  • Partnered with stakeholders to translate business needs into scalable data solutions and reporting frameworks.

  • Led onboarding and analytics training for over 100 school coordinators, administrators, and district leaders, increasing data literacy and adoption of self-service tools.

Data Strategy

Business Intelligence

Data Governance

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Senior Data Analyst

  • Built and maintained reporting pipelines integrating Salesforce and internal systems to support analytics across 125+ schools.

  • Developed Power BI and Looker Studio dashboards used by leadership to monitor KPIs and sustain program operations despite funding reductions.

  • Identified data-driven strategies that maintained and optimized program participation during budget cuts, contributing to a 27% increase in enrollment.

  • Performed advanced SQL analysis on large datasets to uncover trends, validate data quality, and support forecasting efforts.

  • Partnered with 7 cross-functional teams on ETL workflows, contributing to data schema design, transformation logic, and downstream reporting requirements.

  • Led end-to-end data initiatives as the primary analytics lead, establishing data validation, governance practices, and standardized reporting pipelines to deliver reliable, scalable insights to district leadership.

  • Partnered with stakeholders to translate business needs into scalable data solutions and reporting frameworks.

  • Led onboarding and analytics training for over 100 school coordinators, administrators, and district leaders, increasing data literacy and adoption of self-service tools.

Data Strategy

Business Intelligence

Data Governance

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Marketing Data Strategist

  • Analyzed marketing and social data (HubSpot, Meta Insights, Google Analytics) to identify engagement patterns and optimize content performance.

  • Built dashboards to track acquisition, retention, and content effectiveness across TikTok and Instagram.

  • Conducted A/B testing on content formats, hooks, and messaging to improve engagement and audience retention by 33%.

  • Leveraged AI tools (Claude, Codex) to support data analysis, query generation, and workflow efficiency.

  • Translated behavioral data into actionable insights to inform content strategy and drive audience growth.

Growth Strategy

Marketing Analytics

Audience Insights

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Marketing Data Strategist

  • Analyzed marketing and social data (HubSpot, Meta Insights, Google Analytics) to identify engagement patterns and optimize content performance.

  • Built dashboards to track acquisition, retention, and content effectiveness across TikTok and Instagram.

  • Conducted A/B testing on content formats, hooks, and messaging to improve engagement and audience retention by 33%.

  • Leveraged AI tools (Claude, Codex) to support data analysis, query generation, and workflow efficiency.

  • Translated behavioral data into actionable insights to inform content strategy and drive audience growth.

Growth Strategy

Marketing Analytics

Audience Insights

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Owner

  • Built and operated an e-commerce brand, leveraging analytics to inform product development, marketing, and customer strategy.

  • Developed dashboards to track sales performance and customer behavior, contributing to a 43% increase in average order value.

  • Implemented data workflows to support forecasting, reporting, and operational decision-making.

  • Mentored 5 aspiring entrepreneurs in brand strategy, analytics, and operational planning, strengthening their data-driven decision-making capabilities.

Business Strategy

E-Commerce Analytics

Customer Insights

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Owner

  • Built and operated an e-commerce brand, leveraging analytics to inform product development, marketing, and customer strategy.

  • Developed dashboards to track sales performance and customer behavior, contributing to a 43% increase in average order value.

  • Implemented data workflows to support forecasting, reporting, and operational decision-making.

  • Mentored 5 aspiring entrepreneurs in brand strategy, analytics, and operational planning, strengthening their data-driven decision-making capabilities.

Business Strategy

E-Commerce Analytics

Customer Insights

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Intake Specialist

  • Improved enrollment and job placement outcomes by 30% through data-informed outreach strategies and streamlined onboarding processes.

  • Analyzed participant needs and labor market trends to advise recruitment strategies aligned to program demand.


Contact Tracer Supervisor

  • Managed and coached a remote team of 14 using Zoom, Microsoft Teams, Salesforce, and HubSpot to achieve performance targets and meet project deadlines.

  • Oversaw systematic data collection and entry into centralized databases to ensure accurate reporting for public health initiatives.

  • Led cross-department projects for the Chicago Department of Public Health, supporting timely delivery of operational objectives.

Program Strategy

Workforce Analytics

Outreach

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Intake Specialist

  • Improved enrollment and job placement outcomes by 30% through data-informed outreach strategies and streamlined onboarding processes.

  • Analyzed participant needs and labor market trends to advise recruitment strategies aligned to program demand.


Contact Tracer Supervisor

  • Managed and coached a remote team of 14 using Zoom, Microsoft Teams, Salesforce, and HubSpot to achieve performance targets and meet project deadlines.

  • Oversaw systematic data collection and entry into centralized databases to ensure accurate reporting for public health initiatives.

  • Led cross-department projects for the Chicago Department of Public Health, supporting timely delivery of operational objectives.

Program Strategy

Workforce Analytics

Outreach

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